Why the paths are separate
A fleet manager and a car owner are not shopping for the same thing, even when the thing on the invoice is a tire. The fleet manager is buying uptime, cost per mile and a number to call at 2:00 AM. The car owner is buying a safe vehicle, a fair price and a shop that will be straight with them. A mine is buying cost per hour, and a farm is buying a machine that runs through the season.
Purcell's locations reflect that. Seventeen are commercial stores, 32 handle commercial and consumer work together, two are consumer stores, seven are retread plants, and five hold and distribute tire stock. The service list at any given store says which of these customers it is set up for, and every location page spells it out.

