Start with the size, not the brand
For most customers the brand is the last decision rather than the first, and that is particularly true further down a tire catalog. What settles it is the size, the load, the surface and what the tire is expected to survive.
Bring those to the store and the shortlist is usually short. Bring a brand name on its own and the conversation has to start over.
What to tell the store
- The size exactly as it reads on the sidewall.
- The vehicle or machine, by make and model.
- What it carries and how far it travels in a normal week.
- The surface: highway, gravel, job site, field, yard.
- How the last set failed, and where on the tire.
The categories Purcell carries
Whichever brand ends up being right, the category pages set out how the choice is made:
- Passenger tires and light truck tires, carried at 55 locations each.
- Commercial tires at 55 and trailer tires at 56.
- Agricultural tires at 55, OTR tires at 55 and industrial tires at 52.
- Tracks at 51 and UTV and ATV tires at 57.
What Purcell adds
- Tire and wheel balancing at 51 locations.
- Alignment at 40 locations for cars and light trucks, and for heavy trucks at 40.
- Retreading at seven plants, which works on the casing rather than the brand.
- Fleet services at 49 locations.

