About the brand
Cooper Tire & Rubber Company was founded in 1914 and built its business in Findlay, Ohio. It became part of Goodyear in 2021 and continues as its own range, covering passenger, light truck and commercial tires.
Who tends to buy it
Cooper has a following among light truck and SUV owners, and among drivers who want a recognized American brand without paying at the top of the market. It is a common answer to the question most people actually ask at a tire counter, which is rarely about the top of the range and almost always about the sensible choice for this vehicle and this budget.
For a pickup, the conversation goes through the usual places: how much of the mileage is highway, whether you tow, and what the road surface is in winter. See light truck tires.
Fitting and the work around it
- Tire and wheel balancing at 51 Purcell locations.
- Car and light truck alignment at 40.
- Suspension repair at 34, since worn shocks destroy tires quietly.
- Brake repair, oil changes and scheduled maintenance at 33 locations each, so one visit can cover more than the tires.
Availability
Stock varies by location. Purcell carries passenger tires and light truck tires at 55 locations each, across 11 states, and the two consumer stores in Idaho Falls, ID and Paducah, KY are built specifically around this kind of work.

